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MessagePosté le: 21/12/2016 01:13:02    Sujet du message: ignature gatherers trying to get the measure o Répondre en citant

TOKYO -- How much did Nintendo pay to land that dream marketing opportunity at the Rio Olympics closing ceremony, where Japans prime minister popped out dressed as the red-hatted plumber Super Mario?Zero.The Japanese video game maker behind Pokemon and Zelda got the coveted stage that corporate sponsors pay millions for after they were approached by those creating the festivities for cooperation, not the other way around, says Nintendo Co. spokesman Yasuhiro Minagawa.I want to make that clear. We did not pay, he said in a telephone interview. And we are not going to become Olympic sponsors either.Prime Minister Shinzo Abes emergence in a Super Mario costume was the highlight of the handover section for Tokyo, the host of the 2020 games.The segment was so favorably received in Japan as surprisingly playful and tasteful, given the staidness usually associated with Japan Inc., that Abe earned a new nickname, Abe-Mario.Tokyo city official Masahiro Hayashi said Japans top advertising company Dentsu Inc. was tapped to produce the handover segment, with a total budget for the Rio Olympics and the Paralympics of 1.2 billion yen ($12 million).He refused to say how much Dentsu was paid, or give other details.The city of Tokyo and the organizing committee are under intense pressure to trim costs, which have ballooned over the years, partly because of the weakening yen but also because planning fiascos, such as decisions to redo designs for both the main stadium and the Tokyo 2020 logo.Organizing committee spokesman Motoki Okumura would not give details of the spending for the closing ceremony. Dentsu also declined to comment.Top Olympic sponsors pay millions of dollars to the IOC for permission to promote their brands to a massive global audience. Nintendo just did it for free. With Japans prime minister as their pitchman. Easily the marketing coup of the Rio games, said Bob Dorfman, a sports marketing analyst and creative director at Baker Street Advertising of San Francisco.Purists might feel the commercial branding was a bit overdone, and argue for other ways to promote Japanese culture, according to Dorfman, who has lived in Japan.But gaming and anime are certainly major aspects of modern Japan, and Mario is a universal icon. As someone who doesnt take sports or the Olympics too seriously, I found the whole thing pretty funny and entertaining, he said.---Follow Yuri Kageyama on Twitter at https://twitter.com/yurikageyamaHer work can be found at http://bigstory.ap.org/content/yuri-kageyama T.J. Carrie Raiders Jersey . -- Tony Stewart is 20 pounds lighter and has a titanium rod in his surgically repaired right leg. Marcel Reece Raiders Jersey . The Lightning are 2-0 so far on a four-game road trip, giving the club five straight wins as the guest and improving Tampas away record this season to 11-8-2. http://www.authenticraidersfansclub.com/Black-Friday-Neiko-Thorpe-Jersey/ . Detroit and Boston are deadlocked, 1-1, and Tigers manager Jim Leyland could be forgiven if he was caught rationalizing instead of dissecting how his club could blow a 5-1 lead late in Game 2. Marcus Allen Raiders Jersey . After dropping their final six games of December, the Wild opened the new calendar year with four consecutive wins. Following a loss to Colorado on Saturday, Minnesota rebounded the following night to blank Nashville 4-0, but then had the tables turned on them Tuesday. Custom Oakland Raiders Jersey .J. -- Marty Brodeur beat the Pittsburgh Penguins yet again.SACRAMENTO, Calif. -- Billionaire Chris Hansen, who tried to move the Kings NBA franchise from Sacramento to Seattle, is behind a secretive effort to thwart the citys efforts to build a new downtown arena for the professional basketball team, Californias campaign watchdog disclosed Friday after an investigation. The announcement is an embarrassment for Hansen, who lost his bid after NBA owners voted to keep the team in Californias capital city, and it could undermine support for the local ballot measure Hansen funded that is designed to put to a citywide vote the councils planned $258 million subsidy for a downtown arena. "I made a mistake I regret," Hansen said in a written statement. "While Im sure everyone can appreciate how easy it is to get caught up in the heat of battle, with the benefit of hindsight, this is clearly a decision I regret." Hansen had said he would end his effort to buy the Kings for $625 million after the NBA blocked the sale, and a group of investors led by technology executive Vivek Ranadive bought the team a day later for $535 million. Hansen publicly wished the city well after losing his bid to buy the team. Yet the California Fair Political Practices Commission said that a month later, Hansen gave $80,000 to pay signature gatherers trying to get the measure on next Junes ballot, and the group violated state law by refusing to disclose the donation. The NBA has said that Sacramento must build a modern arena to keep the Kings in town. The teams new owners have set a 2016 target. Hansens money was funneled through the Los Angeles law firm of Loeb & Loeb. Hansen said the firm approached him about making a contribution to the petition effort after he had hired them to gauge citizen opposition during the battle over the sale. Members of Sacramento Taxpayers Opposed to Pork, which filed to put the initiative on the June 2014 ballot, distanced themselves from the money and said they use only volunteers to circulate petitions.dddddddddddd Spokesman John Hyde said the money went to a political group that offered to assist STOPs efforts. "No doubt this is a PR nightmare for STOP," Hyde said. "We didnt know where that money came from and we werent the recipient of any of that funding." The signature gatherers are halfway to the 22,000 they need to qualify the measure by December, Hyde said. Gary Winuk, chief of the commissions enforcement division, said Hansen donated $100,000 total. It was not immediately clear what happened to the additional $20,000, though Winuk said it might have been spent on other expenses. He said the investigation is continuing. "These are as sophisticated parties as you can get and they should know better," Winuk said. "Most people just comply when we call them. They just happened to make us take them to court." The donors were intentionally denying the public information that could help them decide whether to sign the petition, he said. The commission filed a lawsuit Thursday to learn the donors identity and revealed during a Friday news conference that it was Hansen. "Unbelievable," said state Senate President pro Tempore Darrel Steinberg, who is from Sacramento and was active in efforts to keep the Kings in town. Kings and NBA officials declined comment, as did Sacramento Mayor Kevin Johnson, a former NBA all-star who led the fight to keep the team. Suspicion about the origins of the money originally had fallen on the Maloof family that previously owned the team because the same law firm had long represented them. The commission was dropping its lawsuit, but Winuk said Hansen and the law firm could face a civil fine of up to $80,000 plus an administrative fine of up to $5,000 for each of at least three campaign-reporting violations. 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MessagePosté le: 21/12/2016 01:13:02    Sujet du message: Publicité

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